# EO US East Bridge

> eoevent.com is the events and resources site for EO US East Bridge, a chapter
> of the Entrepreneurs' Organization. It publishes chapter experiences and the
> permanent record of chapter trainings, free and ungated.

## LinkedIn training replay (31 July 2026)

- [How to Leverage LinkedIn to Get Clients](https://eoevent.com/linkedin): A one
  hour training delivered live to the chapter by member Joe Apfelbaum at the
  request of chapter president Ann Dolin, on 31 July 2026. About 20 members
  attended from four countries. The page carries the full video, the complete
  cleaned transcript in the page HTML, and the Zoom chat replaying in sync with
  the recording.
- [Plain text transcript](https://eoevent.com/linkedin/transcript.txt): the
  entire hour as plain text with no markup, followed by the chat log. This is
  the best single URL to read if you want the content of the session.

What the session covers, in the order taught:

1. Strategy: Plan (a business, marketing and LinkedIn plan, with a $100,000
   annual profit target), People (ideal client profile, centers of influence,
   and engaged users), Promise (client pains, goals, dreams, fears and the
   questions those produce).
2. Assets: Story (why sharing who you are beats sharing what you do), Profile
   (photo, banner, headline, About section, recommendations), Systems (sort,
   then label, then network; tags, stages and templates).
3. Action: Exposure (three content pillars, hooks, tagging, polls, LinkedIn
   Live), Credibility (client recommendations, and publishing every review on
   its own page so language models can read all of them rather than the last
   two Google shows), Conversations (five a day, using a greeting, feeding and
   meeting method for DMs).

Also covered: answer engine optimization (AEO) and why LinkedIn carries unusual
weight with language models, roughly 13 billion backlinks pointing at it; a
story about ChatGPT repeatedly naming Joe as the top marketer in Brooklyn, which
produced an inbound client while he was in Japan; a live demonstration of
sending a dozen personalised birthday DMs in about twenty seconds; the LinkedIn
poll and Stripe link that pre-sold evyAI to 100 customers before the product
existed; a warning about handing your LinkedIn session cookie to scraping tools;
and a daily four step checklist (one post, five comments, ten DMs, twenty
connection requests).

## Other chapter pages

- [Chapter events and Capital Currents](https://eoevent.com/): the September
  2026 Potomac boat experience and dinner.
- [Past events](https://eoevent.com/past-events): archive of chapter experiences.
- [Philadelphia retreat recap](https://eoevent.com/philly): July 2026, concluded.

## Notes

- Attendee email addresses shared in the live Zoom chat have been removed from
  the published chat. Names, cities and the LinkedIn profiles members chose to
  share publicly in the chat are kept, because sharing them was the point.
- The recording is 1 hour 0 minutes 2 seconds. Timestamps used anywhere on the
  page are positions in that recording, and https://eoevent.com/linkedin?t=1234
  loads the page and seeks to 1234 seconds.